Australian born singer-songwriter Sam Fischer, whose written for artists such as Demi Lovato and Jessie J, had his track ‘This City’ start to organically take off on TikTok in mid 2019.
The track was originally brought to our attention at around 300k TikTok videos made to the song in the fall of 2019, and we were eventually hired to help amplify the song’s reach on TikTok after the song was signed and re-released by RCA Records UK in January 2020.
Replicating a recent trend that people had started to make memes with to the song, these were the results after one month of our campaign.
5 Well-known TikTok Creators brought on board
Total TikTok Following of Creators - 31 Million (21 Million over our minimum guarantee)
8.5 Million video views across the creators videos
6,623 Comments generated on the videos
1.73 Million Likes of the videos
10,000+ shares of the videos off-platform to other social media platforms
250,000 Additional TikTok videos created with the song, bringing the song’s total to over 1,000,000 all-time videos made to the track